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Dear Friends and Colleagues,
Welcome to another issue of the Bull's Eye View.
I've talked about using Facebook as a screening tool for interviews, but what about as a marketing tool? And why stop at Facebook? There is a wealth of new media available online, social media sites and communities designed specifically to bring people together. If you can master just a few of these you'll have a significant advantage over your competition.
Whether you're a big name recruiting firm, a small start-up or a single sales recruiter, you can always benefit from being more visible than your competitors. Even if you're at the top and not feeling a direct threat, it would be nice to solidify that position and be seen as the coolest, most technologically savvy of the recruitment consultants.
Sites like Facebook and MySpace started as fun, fluffy personal networking sites, but they can be used for more serious purposes, especially Facebook. Set up sales recruiter profiles for all your recruitment consultants. Make sure there is enough information for someone to feel like they know them and have a good understanding of their qualifications, and make it clear how they can be reached. The main goal here is to seem approachable and likable.
LinkedIn is similar in nature to Facebook, but with a more professional focus. While a Facebook profile can, and should, highlight educational background and professional accomplishments, LinkedIn is the place to really make career information and credentials shine. Think of Facebook as more of a cover letter, LinkedIn as a résumé.
Twitter is a little more unique; as a microblogging site, there's no real profile and not a lot of setup, so you can just jump in and "join the conversation" at any point. Search for people in your industry or field and just start talking. This can be a great way to network with other recruitment consultants, get your name out there and hear about who's hiring and who's looking to be hired.
You don't have to be a sales recruiter or consultant to make this advice work for you. These social media sites are almost always free, so they're great for marketing yourself as an individual as well. If you're looking to impress a sales recruiter or potential employer, try out these and other social media sites to make sure good, quality, relevant information comes up when someone googles your name.
Good Selling,
Peter Marinilli CPC, CSP
Managing Partner
Vice President of MAPS, www.mapsweb.org
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| Belief |
| Belief is the knowledge that we can do something. It's the inner feeling that what we undertake, we can accomplish. For the most part, all of us have the ability to look at something and know whether or not we can do it. So, in belief there is power: our eyes are opened; our opportunities become plain; our visions become realities.
"In the moment that you carry this conviction... in that moment your dream will become a reality"
- Robert Collier |
phone: 508-314-3563
fax: 508-546-0317
john@job-guy.com
www.job-guy.com
Linked In
The "Un-Headhunter" Career Coaching Resume Development Interview Preparation
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Great Idea for corporate gifting!
Welcome to the spectacular world of Jack Storms glass sculpture. Meticulously hand sculpted, these luminous crystal sculptures can take up to six weeks to produce due to the care and precision put into each individual piece. Dichroic glass is encased in pure lead crystal-a cold glass process known by only a handful of artisans throughout the world. Each brilliant sculpture is considered a rare piece of artwork...as valuable as diamonds! Jack has recently made great headway to new audiences. 
The Carmel Valley Rotary Club has presented Storms' work as an emissarial gift to the President of Nigeria to mark the occasion of the first blood bank on the continent of Africa. A commission to produce the LA Music Awards has led to inclusion in the collections of a growing list of celebrities. Juried into both the BAGI and Pilchuck auctions for 2005, 2006 & 2007 Jacks work is sought by discriminating collectors around the world. His newest work "Bella Vino" won the coveted People's Choice Award at the 2007 BAGI Awards.
What a great idea for a gift! For more information on where to find these unique pieces visit Jack's website at: www.jackstorms.com.
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| Send Out Greeting Cards with Ease |
Do you have a holiday coming up? Time spent writing, and stuffing mailing cards can take many countless hours out of your day. Well, we found a way to save you time and money. Sendout Cards is a company that writes, stuffs and mails cards out for you at the touch of a button. You choose the card from their database and click "you're done."
Call (888) 511-5627 for more information. | |
Can you explain every charge on your phone bill? Are you one of the many business owners that just pays the bill every month because it "seems" right? Not sure?
Contact Bill Perrier at the Comtel Group 781-577-5448 for a free, no obligation review of your telecom services or visit online www.comtelgroup.com |
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Target Consulting Group is now a part of First Interview, a network of recruiters. Please call us for more information on how you can benefit from becoming a part of First Interview. (888) 511-5627 or sales@targetconsulting.com
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| Increase Business with Referrals |
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Increase business by asking for a referral from an existing customer. Referrals are one of the most effective and inexpensive ways to market. Referrals have more impact than any other marketing strategy or advertising campaign because prospective customers rely on the confidence and trust that your existing customers have for you. A satisfied customer is usually glad to help you and can provide a strong testimonial for your company. This can open doors quickly for new customers.
Candidate Referral Program
Help a Friend and Earn $500 
Client Referral Program
Refer Target Consulting Group a client and we will donate $500 to a charity of your choice. Are you an HR or sales consultant looking to add value to your client with our service? Call us about our agent program at 888-511-JOBS for details. Call us at 888-511-JOBS for details.
http://www.targetconsulting.com | |
| *Your referrals are the greatest compliment you can offer our firm. If you know anyone that would benefit from Target Consulting Group, have them call us directly for a complimentary Strategy Session. Thank you for your generosity. |
Target Consulting Group
960 Turnpike Street
Canton, MA 02021
Call 888-511-JOBS or e-mail us at sales@targetconsulting.com
Visit our Web site at:
www.targetconsulting.com | |
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| Getting Your Foot In The Door |
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You have a great product or service to sell. You know the pitch back and forth and are prepared to handle any objections made by the prospect. All you need now is a prospect. Knowing full well that the right person isn't going to pick up the phone and call us - how do you get in front of the right people? 
We all make cold calls or, in the web 2.0 vernacular, send out blind emails (not spam). We certainly want to make the most of our lead generation time. Marketing is always concerned (or should be) with the return on investment (ROI) of marketing spend but how about the ROI on sales time? Who is measuring whether the time spent on the phone prospecting is actually paying off in revenues? If reaching the wrong person is a sure fire way to not drive business, then reaching the right person will certainly move the ball forward.
Aim High - why not set your targets on reaching out to the best possible prospect first? Go for the homerun! Find out the person's name by using Zoominfo, Hoovers, LinkedIn or any professional network. Why not send a well written by brief email to the target? If I am sending an unsolicited email I always apologize for the intrusion and ask for their assistance. Make a list of your top prospects and send them all similar but personalized emails. Make sure the subject is interesting and compelling. Perhaps you read a recent article demonstrating their ingenuity or some other element that connects you together - use it.
Stop and Ask for Directions - when you are talking to any prospect, why not ask them to steer you in the right path? Start by stating upfront that you know he/she is not the person you should be talking and then ask for the right person. If you are able to engage a person in a conversation then have them help you. Talking to an administrative assistant or a subordinate - ask them when the best time would be to reach the prospect.
Think Out of the Box - let's be real, whatever you are selling the chances are that someone pitched the very same thing to your targeted prospect within the past 30 days. If not then you got a hot one. Why not think about a different pond to fish in (enough metaphors). If you are selling small business benefit services why not pitch to local accountants that serve small businesses? If you are selling web design services why not introduce your services to local computer stores?
Buy Your Way In - larger companies spend a fortune in marketing getting their service/product in front of the right people. According to the American Marketing Association, $90 billion was spent in the US in 2006 in marketing. While you may not have that kind of money to spend, think of what it is worth to you to get in front of the right prospect. Is it $50? Is it $1000? Why not offer that up to your network as a referral fee for helping you get into door of a prospective client. Most enterprises use appointment setting services where they pay telemarketers to open up doors for them with prospects. Why not do it yourself?
Knocking down doors is a hard business, especially in a difficult marketplace. If your company's marketing department isn't driving leads for you then you have to do it yourself. The good news is that we (all of us sales guys) have done it before. We all have good days and bad days. The key is always persistence, staying on top of leads and following thru.
For more than nineteen years, Evan Sohn has been an instrumental figure in helping technology companies, startup, public and private, grow their businesses. A strong emphasis has been in the area of sales, market development, corporate and product strategy, marketing and business development. Sohn founded Salesconx in 2007 after conducting extensive evaluations on database networking systems. For Sohn, finding the precise sales contact within an organization was a critical but challenging task, consuming copious time and vast amounts of money. Salesconx is an online marketplace for qualified leads and personal business referrals. |
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| Call us for a confidential job search |
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Happy Summer from Target Consulting Group! |
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Target Consulting Group has partnered with Salesconx, a leading provider of lead generation via its online marketplace for sales professionals, marketers and small business owners. Salesconx is an actively growing resource for business-to-business professionals, designed to help them reach their ideal customers in a personalized, effective manner. Salesconx serves as a platform for qualified introductions, lead generation and appointment setting by providing members with technology and services to support an online marketplace for business referrals.
Salesconx is an actively growing community of marketers, sales professionals and small business owners who utilize online networking to drive qualified leads and sales to their businesses via introductions and referrals. Thousands of businesses across North America are already using Salesconx to fulfill their lead generation, appointment setting and revenue goals.
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Inside OEM Electronic Sales Representative
Location: NH
Job requirements:
- Minimum two years OEM/CEM sales experience in the independent or franchise electronics distribution industry.
- Self-starter, able to rapidly create key sales relationships and opportunities where none existed before.
- Credible, persuasive and engaging personality.
Job Description:
Gains the confidence of OEM and Contract Electronic Manufacturing (CEM) customers world-wide to obtain and fill their electronic parts shortage requirements and proactively reduce their parts costs.
Primarily relies on the company's purchasing staff and parts inventory to meet customer objectives.
Through phone contact and personal visits as required, consistently cultivates new account relationships.
Identifies material buying opportunities to both build customer relationships and support the company's distribution business.
Researches market pricing and trends to determine real-time customer pricing. Co-ordinates with sales personnel for consistent pricing. Optimizes working capital needs with achieving gross margin goals.
Co-ordinates with operations staff, as required, to assure proper order execution.
Base Salary: $50,000.00 OTE: $110,000.00
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Account Representative
Location: Metrowest, MA
Job requirements:
- BS with GPA > 2.75, Business or Technology related
- 2-3 years sales experience minimum of 1 in telesales capacity
- Exceptional skills in selling over the phone
- Exceptional verbal communication and presentation skills
- Demonstrated excellence in written communication
- Ability to travel for occasional trade show or prospect visit activity
Job description:
In this role you will support the efforts of Regional Sales Managers selling the company's Enterprise Provisioning Suite to Global F1000 and F500 prospects. The ideal candidate will have two or more years of experience in a sales support/telesales capacity, calling on director and C-level information prospects in F1000 and F500 target organizations, generating, qualifying, and managing leads. You will build long-term relationships with prospects and partner with the field sales team to drive leads to closure. You will have a proven track record of lead generation and expert telesales skills, to accompany your enthusiastic, high-energy profile. Many of the world's highest profile organizations, such as Boeing, BT Cellnet, Dell, ExxonMobil, General Electric, and Target, recognize the company as the leader in the rapidly growing Enterprise Provisioning software market. This position provides an opportunity for an aggressive sales person to get exposed to, and add value to, a broad range of sales activities in one of the hottest and most successful enterprise security software firms in the market.
Base: $50,000.00
OTE: $80-90,000.00
For more information call 888-511-JOBS or e-mail us at sales@targetconsulting.com | | |
